Telephone Tracking allows you to track calls from your website and understand precisely what marketing activity brought them there; whether it was from another website, Google or your own paid search effort.
So no more will you have to guess how your caller has found you.
Telephone monitoring is an essential tool for any company that spends money on advertising across multiple stations. Customers with AdWords have an inborn need to track the calls that are relevant to their key words, to be able to understand which keywords provide call conversions. Call Conversions With no visibility of call conversions, it is simply not possible to figure out if your investment from the key words on your portfolio is delivering value or not. Is just monitoring AdWords call conversions enough?
Most clients are looking to track not just PPC, but also SEO, Display, Affiliates, Social Media in addition to Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the energy of a 3rd generation phone monitoring system such as Call Conversions Tracking comes from, as it allows you to realize your ROI for every one of these very important channels not just Google PPC. This can be essential actionable data letting you optimise the effectiveness of each of your marketing channels, crucial to the success of any business enterprise.